The Cola Conquest 

Description:

Coca-Cola began life more than a century ago as a brain tonic aimed at businessmen. Now it's the most recognised brand name on earth. How did this happen? With many examples of classic adverts, on both print and film, this award-winning Canadian film explores the marketing techniques which lie behind Coke's success. The film offers an insider account of Coke's most powerful campaigns and those of its big rival, Pepsi. But what about the social impact of Coke's marketing? Is Coke part of a modern cult of consumerism in which what we buy defines who we are? DVD has a wealth of extra material including Why Coke Changed Its Formula, Coke's battle with Richard Branson, and Coke and the Olympics.