Doomed Designs

Description:

In 'Doomed Designs', we explore mistakes in product design and manufacture, and learn that some of the most damaging errors are committed when companies are locked in battle with a competitor. Stories include Unilever's new soap powder that was so powerful it shredded clothes. As for the Mini, it is a design classic, but there was a fundamental problem with its pricing, which was too low. We also examine Coca-Cola's mindboggling decision to reinvent the world's bestselling soft drink, the mistimed development of the Rabbit phone, and Polaroid's massive instant photography business which withered and died when it failed to respond to technological advances.