Market Analysis 

Description:

Businesses and other organisations have a range of tools and methods they can employ to analyse their markets. Understanding where they are placed and how they can position themselves to take advantage of market opportunities is vital to ongoing strategic planning. This film examines some of these market analysis tools and how they are applied. Narrator-guided, it includes, a range of industry experts and a number of business operators who provide unique insights into market analysis at work. Areas covered include PESTLE analysis, PESTLE business snapshots, SWOT analysis, SWOT business snapshots, the Boston matrix, product life cycle and Ansoff?s box. There are also street interview grabs used at various points. The film is an ideal learning resource for senior secondary and FE students of marketing, business and other commerce-related disciplines.