Marketing, Research and Segmentation

Description:

Market research and segmentation are two fascinating topics used widely in business today. We examine why businesses use these techniques, the benefits they bring and the difficulties involved. This programme provides a clear explanation of the main methods of research available to business, quantitative and qualitative, as well as highlighting the importance of sampling techniques and effective questionnaire design. The programme also reveals the main approaches used by businesses when segmenting their markets to identify their main target markets. Demographic, Geographic and Psychographic techniques are examined, as well as niche marketing.