Friday, September 23, 2016

Coke's Water Bomb - The Money Programme


Coke's Water Bomb - The Money Programme 

In Feb 2004 Coca Cola launched Dasani bottled water on the UK market. Just five weeks later the entire stock was withdrawn from sale, with the loss of millions of pounds, after the source of Dasani was revealed to be tap water. How did a successful company get a key product launch so badly wrong?

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