Develop Design Principles and Techniques and Processes for Designing Products

Develop Design Principles and Techniques and Processes for Designing Products

 

Give examples of how formal elements and principles of: • BalanceBalance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced. In radial balance, the elements are arranged around a central point and may be similar. • Proportion Proportion is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body. ‍Proportion‍ is the relationship of two or more elements in a design and how they compare with one another. Proportion is said to be harmonious when a correct or desirable relationship exists between the elements with respect to size, color, quantity, degree, or setting. Good proportion adds harmony, symmetry, or balance among the parts of a design. • Rhythm Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential. • Emphasis Emphasis creates a focal point in a design; it is how we bring attention to what is most important. Emphasis is what catches the eye and makes the viewer stop and look at the image. Without emphasis, without getting the viewer to look at the image, communication cannot occur. Emphasis can be created by contrast.  An element in contrast with something else is more easily seen and understood; something different attracts the eye. Any of the elements can be contrasted: line (a curve in the midst of straight lines), shape (a circle in a field of squares), color (one red dot on a background of grays and blacks), value (a light or dark area in the middle of its opposite) and texture (rough vs. smooth).  Contrast can also be created by contrasting orientation in space (horizontal, vertical, diagonal), style (a geometric shape in an otherwise naturalistic image) and size. An anomaly, or something that departs from the norm, will also stand out and grab our attention, for example a person wearing a snowsuit on a tropical beach. Emphasis can also be created by placement. Implied lines all directed toward the same place can create a focal point there. Isolating an element from the others by its position in space will also create emphasis. An important thing to remember about emphasis is that if everything is emphasized (all text is large and bold, all images are animated or flashing, everything is in bright colors) then nothing will stand out, nothing will be emphasized, nothing will grab the viewer’s attention. Emphasis is the part of the design that catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape. • Unity are applied in the design of products Unity is the feeling of harmony between all parts of the work of art, which creates a sense of completeness. Your design should always feel unified so that all of your slides are connected together visually, and your deck has a consistent look and feel.  The elements on your page must relate to one another through design elements such as color, shape, texture and so on.  For example, if the elements on the page feel like they were placed without purpose, then your design will feel scattered, and your audience will likely be confused about the tone of your message. Describe how formal elements and principles of design are visible in the work of two major designers Fashion Designers: Armani, Michael Korrs Graphic Designers: Paul Rand, Neville Brody Architects: Norman Foster, Richard Rogers Product Designers: Alessi, Phillippe Starck