Innocent Drinks

Description:

Good Ethics - Good Business? This is the story of the highly successful fruit smoothie firm Innocent Drinks which claims to have been ethical in all aspects of its business. They have grass on their office floor and sponsor a mini-pop festival. At the heart of their success is their unusual marketing approach - they communicate with their customers in an informal and jokey way. They give 10% of their profit to charity and are trying to make the business EXTRA: NOT THAT INNOCENT? -- AN ALTERNATIVE VIEW A dietitian argues Innocent isn't as innocent as it makes out and claims their marketing is misleading.