The Creative Apprentice : Digital Marketing Overview

Design an A3 illustration covering all the major aspects with your Digital Marketing course.

Use photoshop and illustrator together to map Digital marketing,
Collect the logos of the most important social media channels and use photohop to create
images to PLACE into illustrator.

Set the image size as 50,50 pixels, 72dpi and RGB.
Create logos with transparent backgrounds using layers.

Start building your Graphical Map

1. Facebook:

When did it begin?
Who uses it...(target audience)?
How many users?
What is facebook, and how is it used?
Whats the best time to post?
What countries use Facebook the most?

Facebook owns the following apps

Their numbers are also large by any measure.

Instagram with 300 million+ users
WhatsApp with 700 million
Facebook messenger has 600 million users

20 Facts about Facebook

Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook MAUs) which is a 16 percent increase year over year.(Source: Facebook as of 11/02/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
1.18 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which represents a 17% increase year over year (Source: Facebook as 11/02/16) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016 (Source: Facebook as of 11/02/16) an increase of 20 percent year-over-year. There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal) The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
Five new profiles are created every second. (Source: ALLFacebook 2012) The Implication: Your potential audience on Facebook is growing exponentially.
Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).This is stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. Sorry for the confusion. To dig a little deeper take a look at this study which does a much better job at explaining the nuances – Source: Brandwatch – https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes). Go figure. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)
On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
There are 83 million fake profiles. (Source: CNN) The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
Photo uploads total 300 million per day. (Source: Gizmodo) The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012) How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.

Thought to take with you: At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC) Facebook continues to reign in popularity over other social media channels.

A really nice info graphic to show overview of the digital marketing empire

Facebook

93% of all Internet users
focuses mainly on entertainment and is centered around sharing photos, links, and personal thoughts

Twitter

79% of all internet users
popular as it offers bite-sized content, messages are limited to 140 characters

71% of all internet users
most popular site for professional networking

Google+

56% of all internet users
it’s said that it’s popular among those who are interested in relationship marketing

YouTube

55% of all internet users
a video sharing service, its users watch 1 billion videos daily!

45% of all internet users
80% of them are women and 20% are men
ideal for “visual” industries like food, decor, clothing, etc.

Instagram

36% of all internet users
as well as Pinterest it’s perfect for “visual” industries
you can easily share your Instagram posts to other networks (e.g. Facebook or Twitter)

Social media is everywhere, and it’s undeniably a very important part of campaigns. It’s a growing means of communication today and an essential platform for generating awareness for a candidate or cause. Social media outlets are a great place to spread awareness about your campaign, provide an easy way for supporters to follow the campaign, interact with supporters and volunteers, coordinate events, and raise money.

With countless social media platforms and limited time and resources, it can be difficult to determine which sites are actually worth your time to pursue.

The social media scene can be overwhelming, but you can start building your online presence with these 4 main networks:

Facebook is far and away the largest of any social network, and choosing not to use it means missing out on a large audience of potential voters. Each Facebook user is connected to an average of 80 pages, groups, or events – all of which are the perfect opportunity to spread your campaign message and interact with your audience.
Once a page is created, it can them be promoted through various other marketing outlets to gain support for the campaign. These outlets might include a campaign website, Twitter account, YouTube video descriptions, and offline marketing pieces such as direct mail and campaign literature. You can also pay to promote your page and posts to potential supporters right on Facebook.

Twitter is another social network that can add value to your campaign. Because of the conversational feel and frequency of tweets, Twitter is a place where followers get a real sense of connection to you and your messages. Tweets can contain links to websites, press releases, event info or just a simple message. By replying, retweeting, and joining conversations on Twitter, you can effectively engage and connect with your audience. Twitter is also a great avenue to stay on top of breaking news and connect with reporters. Because Twitter is an ongoing conversation, be sure to stay on top of your account by checking it at least once per day.

LinkedIn boasts more than 270 million users. As a business-oriented social network, LinkedIn can be a perfect place to connect with professionals or area experts in certain fields. LinkedIn is a living resume, and a great platform to display your accomplishments and get professional support from your network. You can join (or start!) groups that would be of interest to you or help you professionally, connect with educational organizations and political leaders you’d like to be associated with, and more. The possibilities are endless! This is a great space to enhance your credibility, but be careful not to campaign too much. Rather, focus on harvesting your network and sharing helpful information.

Google+ rounds out the big four social networks that could add value to your social media presence. Google+ provides an easy and low-cost opportunity to show up in potential voter’s search results because of its integration with the world’s most dominant search engine. Building a robust Google+ page is a great way to gain support for your cause, issue, or platform.

Beyond these essential social networks, there are plenty of other sites that are worth exploring. YouTube, Tumblr, Instagram, or Pinterest could potentially further the goals of your campaign’s communication strategy. The important thing is to determine how each network will contribute toward your overall campaign goals. If the outlet would not provide a tremendous value for the amount of time required, don’t bother! It’s ok if you’re not on all of these as long as you are integrating some sort of digital program into your communication plan.

A solid digital program starts with a robust, up-to-date website that integrates field, communication, and fundraising aspects, as well as an email program. From there, start to build out your Facebook and Twitter. Then, evaluate your time and remaining social media outlets to see what fits.