Innocent Drinks

Description:

Good Ethics - Good Business? This is the story of the highly successful fruit smoothie firm Innocent Drinks which claims to have been ethical in all aspects of its business. They have grass on their office floor and sponsor a mini-pop festival. At the heart of their success is their unusual marketing approach - they communicate with their customers in an informal and jokey way. They give 10% of their profit to charity and are trying to make the business EXTRA: NOT THAT INNOCENT? -- AN ALTERNATIVE VIEW A dietitian argues Innocent isn't as innocent as it makes out and claims their marketing is misleading.

ICT And Society

Description:

HEADING FOR DANGER? British children are spending more and more time online, most of it on social networking sites and multiplayer online games. Parents speak of the difficulty in getting their kids away from their screens. Are computer games addictive? Are children losing the power to socialise? NEW HORIZONS: But to some, including the elderly and the disabled, the technology can be a liberating force. Joan learnt to use the computer in her 70's. Now she's a "silver-surfer", converting other people to the joys of the internet. THE DIGITAL DIVIDE: But many poorer people still don't have access to the technology - and suffer because of it. Are developing countries losing out, too? What does the future hold?

Customer Needs, Expectations and Perceptions 

Description:

The more businesses know about their customers? needs, expectations and perceptions ? the better able they are to effectively market their products and services. This film covers the methods by which research into various aspects of customer relations are carried out in business and industry by organisations wanting to build a profile of their customer base. A narrator and four interviewees from business, industry and government explore different research tools and methods including focus groups and surveys, sampling, secondary research and analysing results. There are also street interview grabs used at various points. For senior secondary or FE students of marketing, business and other commerce-related disciplines, this resource is essential viewing.

Girls Can Code 

Description:

Five girls with a hidden talent for computer coding take on the male-dominated digital world. The girls must turn their cutting-edge coding brainwave into a prototype product.

The Cola Conquest 

Description:

Coca-Cola began life more than a century ago as a brain tonic aimed at businessmen. Now it's the most recognised brand name on earth. How did this happen? With many examples of classic adverts, on both print and film, this award-winning Canadian film explores the marketing techniques which lie behind Coke's success. The film offers an insider account of Coke's most powerful campaigns and those of its big rival, Pepsi. But what about the social impact of Coke's marketing? Is Coke part of a modern cult of consumerism in which what we buy defines who we are? DVD has a wealth of extra material including Why Coke Changed Its Formula, Coke's battle with Richard Branson, and Coke and the Olympics.

Managing Social Media

Managing Social Media - Introduction

Managing Social Media - Online Bullying & Harassment

Managing Social Media - Reputational Risk

Ethics and Social Responsibility in Business 

Description:

Increasingly consumers expect businesses to operate in an ethical and socially responsible manner. Many businesses abide by a Code of Conduct, either company-specific, or an industry standard. This program differentiates between ethical behaviour and social responsibility, showing two businesses as examples.