Know Your Rights at Work

Know Your Rights at Work 

Description:

For students joining the labour force, knowledge of basic employment rights is essential. Too often, whether the work is casual or full time, they start work in ignorance and they're ripped off one way or another. This programme will help students prepare for this aspect of the world of work. Topics covered include: contracts, salary, hours, superannuation, new apprenticeships and traineeships, discrimination, harassment, violence and safety

Researching Global Markets

 

Description:

Your product is set to go worldwide, but what if it doesn't have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In this program, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets.

Protecting Your Online Reputation and Safety

Description:

The video provides specific advice about how to protect students' privacy, security and online reputations. Real-life dangers from predators, spammers and identity thieves are revealed through teen interviews and accounts from experts in cyber security and safety. Students are also challenged to think about ways that digital technology can be used to enhance or damage their reputations.

Amazon's Retail Revolution: Business Boomers.  

Description:

Documentary series on businesses that have boomed despite tough economic times. How Amazon has grown from a garage start-up to a 100 billion global giant. Also in HD. [S] Open University

Marketing, Research and Segmentation

Description:

Market research and segmentation are two fascinating topics used widely in business today. We examine why businesses use these techniques, the benefits they bring and the difficulties involved. This programme provides a clear explanation of the main methods of research available to business, quantitative and qualitative, as well as highlighting the importance of sampling techniques and effective questionnaire design. The programme also reveals the main approaches used by businesses when segmenting their markets to identify their main target markets. Demographic, Geographic and Psychographic techniques are examined, as well as niche marketing.

The Four P's Marketing Strategies 

Description:

Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This programme focuses on how three different businesses affectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part the marketing mix. Exploring methods which can be applied to a range of products and services, it becomes clear how marketing plans are put into action.

Marketing in the New Millennium 

Description:

New technology - the Internet, sophisticated databases and electronic means of conducting market research all provide new tools for today's marketers. These issues, and more, are discussed in this program.

Market Analysis 

Description:

Businesses and other organisations have a range of tools and methods they can employ to analyse their markets. Understanding where they are placed and how they can position themselves to take advantage of market opportunities is vital to ongoing strategic planning. This film examines some of these market analysis tools and how they are applied. Narrator-guided, it includes, a range of industry experts and a number of business operators who provide unique insights into market analysis at work. Areas covered include PESTLE analysis, PESTLE business snapshots, SWOT analysis, SWOT business snapshots, the Boston matrix, product life cycle and Ansoff?s box. There are also street interview grabs used at various points. The film is an ideal learning resource for senior secondary and FE students of marketing, business and other commerce-related disciplines.

Selling Products Globally

 

Description:

Global brands - they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they're positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) provide insights into different factors that determine products, their pricing and positioning in global markets.