Adobe Illustrator Transparency and Blending Modes

Illustrator - 11 Transparency & Blending Modes

Adding Transparency

You can add transparency in Illustrator by lowering the opacity of objects so that underlying artwork becomes visible. Go to (top menu) Windows > Transparency to open up your Transparency Window. Draw and stack a few objects and set it to a lower opacity of 50% for the underlying color to show through.

Transparency with 33% Opacity
(the bottom image should write "ON LIGHT BACKGROUND")

Blending Modes for Objects

Blending modes in the Transparency panel, creates some different color effects of overlapping objects. Blending modes let you vary the ways that the colors of objects blend with the colors of underlying objects. Some example of blending modes setting and effects as shown below in 2 different background.

Transparency, Blending mode - Multiply
(the bottom image should write "ON LIGHT BACKGROUND")

Transparency, Blending mode - Screen
(the bottom image should write "ON LIGHT BACKGROUND")

Transparency, Blending mode - Overlay

Transparency, Blending mode - Different

You can experiment all the settings available with difference colors of background, and see the effects.

Button Reflection Using Screen Effect

Screen blending mode is one of useful effect to create reflection effortlessly. Shown below is a popular technique on creating a button reflection using Screen.

 

1. First draw a circle and apply a Gradient Fill of light to dark orange to it.

 

2. Draw another circle on top and apply another Gradient Fill from black to white.

3. Finally, select the black to white circle and change the blending mode to Screen. And you’re done!

You can see the black portion in step 2. being 'transparent'.

Communicating using digital marketing / sales channels

Communicating using digital marketing / sales channels


Understand how to plan the use of digital media for a specific message, audience and recipients

		Explain the selection of the organisation’s targeted customers Once you have determined your business’ products and services, you must identify your business’ target market. The target market is the actual customer group, or audience, in which your business will attempt to sell its products and services. Although it is impossible to capture every customer within your target market, gearing your services toward the identified market will make sales much easier.
		Describe expected target audience responses to different electronic media communication methods What does your audience use to look for products Facebook, Twitter, instagram, google, search engines, Google + Linkedin, snapchat...etc Facebook: On Facebook we expect the audience to ‘Like’ and ‘Share’ the conent we put out and also to interact with us. we expect them to tell us how they feel about it and what they want to be reading instead. We expect an emotional repsonse, it’s about creating a relationship with our audience. Twitter: Similar to Facebook in that we expect the users to interact with us, but it’s less about discussion and more about distribution. through Twitter we expect our audience to ‘Re tweet’ the content and increase its reach. It’s more about business and less personal than Facebook. This will depend on age and what your audience feels comfortable using.
		Describe the characteristics, advantages and disadvantages of different software packages for presenting marketing information
Facebook: This is the largest social network with over 128 + Billion users. You can post status's with photos, videos, etc. You can schedule posts, as well as creating apps, groups, pages etc, if you're a business. Pros: A lot of people use it and it gains a lot of interest and sales from marketing. It also contains advanced ad targeting compatibilities for massive audiences. Good, powerful analytic insights. Cons: Low organic reach. Saturated by brands so it's difficult to stand out. Twitter: 271 Million active users. Post tweets, photos, gifs, etc. You have a 140 character limit. Pros: Strong customer service tool and strong analytics. Cons: Expensive limited ad platform. Short lifespan of posts. Instagram: Post images and short videos mainly using hashtags. Primarily a mobile app. 200+ Million users. Pros: Untapped audience by many brands. Great potential as it's owned by Facebook. Cons: No links, scheduling or analytic capabilities. Not a lot you can do with advertising. Linked In: Network of over 300+million users. Mainly for company information, information and recruiting. Pros: Best used to establish your brand as an industry. Valuable recruiting tool. Cons: Unlikely to drive sales unless B2B. Pinterest: Online collaging resource for posting links and pictures. Audiences and users can share inspiration and bookmark links. 70 million users. Pros: Strong, receptive audience with buying power. Cons: Not effective for brands with limited web-prescence. Audience is mainly female. Google +: Niche social network with over 330+million users. Pros: Great SEO benefits, as it is owned by Google. Links to Google Adwords and Youtube. Cons: Uncertain future. Largely interactive user-based. Other software packages include: Spotify, MailChimp and Newsletters.
		Explain the requirements of using multiple digital marketing technologies
Use of managing software like Hootesuite to pre plan messages at regular times and dates to post to multiple social media channels at a time. Can keep an idea and use several different social media channels in one program. What is Hootsuite? Hootsuite is an incredibly useful application for managing social media network channels. Often referred to as a social media management system or tool, it enables you to view multiple streams at once and monitor what customers are saying. You can post updates, read responses, schedule messages, view statistics, and much more. Many international brands—including Coca-Cola and Sony Music—utilize this timesaving approach to social media marketing. 7 Key Benefits of Using Hootsuite to Manage Your Company’s Social Media Presence: 1. Monitor Multiple Social Media Streams in One Place Perhaps the most compelling reason to utilize Hootsuite for your brand is that it allows you to manage multiple social media networks in one place. No more remembering pesky passwords or having to go to each website individually. With Hootsuite, you can post updates, review responses, and connect with your customer base on over thirty-five popular social networks, including: Twitter Facebook (including Profiles, Events, Groups, and Fan Pages) LinkedIn (including Profiles, Pages, and Groups) Google+ Foursquare WordPress blogs And several other platforms via third party apps (including Vimeo, Reddit, Via.me, StumbleUpon, Instagram, Tumblr, Evernote, Flickr, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and others) 2. Schedule Posts in Advance Another important reason to use Hootsuite is that it allows you to schedule messages across all your favorite social media platforms in advance. This enables you to create a solid social media strategy that encompasses crucial times when postings are most often read and get more followers to notice your content. Simply pick the day and time that best suits your needs. You can then view scheduled posts in an easy-to-read calendar format. 3. Easily View Analytics Data Hootsuite’s unique analytics feature gives you an in-depth view of how well your social media strategy is working. The tool tracks clicks across all of your favorite platforms, delivering them in an easy-to-read series of charts. Furthermore, Hootsuite provides other extensive monitoring and reporting features that allow you to create professional-looking, printable reports on your business’ social media progress. 4. Hootlet Plug-In Allows You to Share Information Easily Hootlet is a terrific bookmark plug-in that allows you to easily share content across the web with your followers. This special add-on tool to Hootsuite sits atop your browser toolbar for easy access. When you find something online that you would like to share with the world, simply click the Hootlet button. The application shortens the URL with Ow.ly and inserts a small snippet of prominent text from the site into your social media message. Hootelet is just one of the many plug-ins that make adding Hootsuite to your social media arsenal worthwhile. 5. Social Media Listening An excellent way to connect with your customer base is through social media listening—noticing what others are saying and bringing your company’s value to the conversation. Another great feature of Hootsuite is that it allows you to track key phrases and terms across other user’s posts to determine when your expertise could be beneficial. This can be an excellent way to bring in new clients, simply by being highly in tune to their needs! 6. Manage Customer Service on Social Media Efficiently One reason many companies shy away from social media platforms is that it can be difficult to manage customer service effectively on them. With Hootsuite, you can view customer questions in one single place without having to check multiple social media sites. You can also store draft messages to post when a client asks a frequent question, such as store hours or directions to your business location. 7. Team Collaboration Effectively manage your team with Hootsuite! This tool allows you to add multiple team members to the social media accounts of your choice, allowing you to see first-hand who is posting what information and who has scheduled posts. You can also control the ability to assign tasks, add collaborators, and edit posts as you see fit. This is where you look at your company, and specifically target your information to your product and service and your targeted audience 2.1 Confirm the sales and marketing objectives for the digital communication, including response rates and sales generated return on investment 2.2 Identify the criteria to be used in selecting recipients in target audience 2.3 Source and acquire targeted lists and databases of recipients in accordance with the plan 2.4 Confirm the range of electronic media best suited to communicating to the target audience in line with the sales and marketing objectives 2.5 Agree with relevant people the marketing communications message designed to engage the customer and which is appropriate for the media selected

Marketing statistics

https://www.hubspot.com/marketing-statistics

this web site has all the marketing insights for 2017 using social media

Visual Journal and architectural poster

•  

• • VISUAL JOURNAL & POSTER

    • 
      

      Aims and Purpose of the Units:

      
      Unit 1: This unit aims to extend learners’ ability to select and visually record from a range of sources in order to
      communicate information to different audiences, using appropriate presentation methods and for a range of specific purposes.

      
      

      
      

      Unit 1 Grading Criteria:Overview:

    • 
      

      This brief provides the framework for your own project. It allows you to explore, apply and realise
      your design skills in the generation of a range of visual outcomes. Your project must address all of the learning outcomes for Unit 1 and you must be specific in
      what you aim to produce in order to meet each of these requirements.

      It is essential that you make an effort to fill your sketchbook with: development work, planners, time management, activities,
      problems and solutions including the logging of information from briefings, critiques and discussions with staff and peers.

      
      

      This is your brief and you are responsible for your approach to it - you can seek advice but must not
      expect it continually. The project is to be undertaken in a mature manner and must be independently directed.
      Staff input will be available to guide you on what to do, but you will be expected to supply your own materials.

      The project lasts for 11 weeks and it is to be marked against all of the pass, merit and distinction criteria for Unit 1.Although you will be working on most of the Tuesday mornings for term 1,
      you will also need to work on it during self-directed study on other non-timetabled days.

      
      

      Submission Requirements:

      
      

      1. Create a sketchbook of various visual recordings using both hand generated image making and screen shots of on screen digital image making, with on-going annotations and a final project evaluation.

      
      

      2. Create an A3 poster of your best visuals, photographs and designs. Print and mount it onto A2 card.

      
  • 
  • • 
      

      Aims and Outcomes:
      

      To establish an understanding of the wider contextual influences which graphic designers can and should utilise in order to develop and extend their personal & professional influences.

      To instigate an understanding of the project and a working knowledge of the limited time in which the unit must be achieved.

      To develop an awareness of the opportunities of the Unit and to generate curiosity for the possibilities of the Project.

      
      

      
      
    • Frank Lloyd Wright's Falling Water buildingURL

      
      
    • 
      

      
      

      Learning Objectives for this session:

      1. All students must undertake a purposeful investigation into the subject of architecture.

      2. All students should generate a range of (primary and secondary source) visuals of architecture and written notes on the subject.

      3. All students could capture photographic or hand drawn images on the College grounds.

      
      

      
      

      
      
    • So long, Frank Lloyd WrightURL

      
      
  • • Aims and Outcomes:
      

      To establish a more in-depth understanding of the wider contextual influences which graphic designers can and should utilise in order to develop and extend their personal & professional influences.

      To widen the understanding of the project and a working knowledge of the limited time in which the unit must be achieved.

      To further develop an awareness of the opportunities of the Unit and to generate curiosity for the possibilities of the Project.

      
      

      
      
    • Russian Constructivist architecture: Tatlin's towerURL

      
      
    • 
      

      
      

      Learning Objectives for this session:

      1. All students must design their name on the front of the sketchbook in a typographically mature and creative way.

      2. All students should generate a title page on the inside of the sketchbook, which names the project.

      3. All students could use the available ipads or their own smart phones to research architecture, buildings and landscape.

      
      

      
      

      
      
    • Russian Constructivist architecture: Zuev Workers' ClubURL

      
      
    • 
      

      
      

      Self-directed study to complete between now and next Tuesday:
      

      Create sketches, capture photographs, collect research of buildings and architecture. Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion. Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      

      
      
    • Alan Kitching: Letterblock PrintingURL

      
      
  • 
    

    WEEK 3

    • Aims and Outcomes:

      To have discovered, reviewed and collated imagery and notes about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have constructed architectures based visuals using 2D stencil and card construction methods.

      
      

      
      
    • The Lloyds Building in LondonURL

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must conceive and generate initial ideas and images by employing a range of creative image capture methods and experimental visualisation techniques.

      2. All students should Interpret the information, opinions and findings they have collated in order to understand the factors which may, could and should influence their design decisions.

      3. All students could stop at appropriate times and annotate their work in a clear and legible manner.

      
      
    • The Lloyds Building: BBC's DreamspacesURL

      
      
    • 
      

      Self-directed study to complete between now and next Tuesday:

      Create sketches, capture photographs, collect research of buildings and architecture. Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion. Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      

      
      
    • How to create a stencil of anythingURL

      
      
  • 
    
    • Aims and Outcomes:

      To have discovered, reviewed and collated imagery and notes about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have constructed architectures based visuals using 2D stencil and/or 3D card construction methods.

      
      
    • Linescapes: Drawing Landscape ArchitectureURL

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must conceive and generate initial ideas and images by employing a range of creative image capture methods and experimental visualisation techniques.

      2. All students should Interpret the information, opinions and findings they have collated in order to understand the factors which may, could and should influence their design decisions.

      3. All students could stop at appropriate times and annotate their work in a clear and legible manner.

      
      
    • The Chrysler Building in New York CityURL

      
      
    • Self-directed study to complete between now and next Tuesday:

      Create sketches, capture photographs, collect research of buildings and architecture. Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion. Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      

      
      

      
      
  • 
    • Aims and Outcomes:
      

      To have discovered, reviewed and collated imagery and notes about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have constructed architectures based visuals using mixed media, photographic montage, 2D stencil and/or 3D card construction methods.

      
      
    • The Gugenheim MuseumURL

      
      
    • Learning Objectives for this session:

      1. All students must conceive and generate initial ideas and images by employing a range of creative image capture methods and experimental visualisation techniques.

      2. All students should Interpret the information, opinions and findings they have collated in order to understand the factors which may, could and should influence their design decisions.

      3. All students could stop at appropriate times and annotate their work in a clear and legible manner.

      
      
    • Does Architecture make a difference?URL

      
      
    • 
      

      Self-directed study to complete between now and the first Tuesday back after half term (1st November):

      Create sketches, capture photographs, collect research of buildings and architecture. Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion. Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.
  • 
    
    • Aims and Outcomes:

      To have gathered, collated, presented and annotated visuals and experiments about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have discussed the reasons for annotating work and the best methods for doing this, in order to develop and extend the abilities and processes required to do it successfully.

      
      

      
      

      
      
    • Jonathan WilkinsonURL

      
      
    • Learning Objectives for this session:

      1. All students must produce written explanations of theirSketchbook development work by annotating it in a clear and legible manner.

      2. All students should explore a diverse range of specialist media, techniques and processes by investigating the possibilities of all ideas and concepts. This should also be proved by annotating their work.

      3. All students should develop and extend their skills and abilities by trying different techniques. This should also be proved by annotating their work.

      4. All students could push themselves out of their comfort zones by being independent, confident, and resilient in order to achieve success.

      
      

      
      
    • Brutalism: are buildings art?URL

      
      
    • 
      

      Self-directed study to complete between now and next Tuesday:
      

      Create sketches, capture photographs, collect research of buildings and architecture.
      Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion.
      Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      

      
      
  • 
    
    • 
      Aims and Outcomes:

      
      
      

      To have gathered, collated, presented and annotated visuals and experiments about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have discussed the reasons for annotating work and the best methods for doing this, in order to develop and extend the abilities and processes required to do it successfully.

      
      
    • Brutalist Architecture PostersURL

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must produce written explanations of theirSketchbook development work by annotating it in a clear and legible manner.

      2. All students should explore a diverse range of specialist media, techniques and processes by investigating the possibilities of all ideas and concepts. This should also be proved by annotating their work.

      3. All students should develop and extend their skills and abilities by trying different techniques. This should also be proved by annotating their work.

      4. All students could push themselves out of their comfort zones by being independent, confident, and resilient in order to achieve success.

      
      

      
      
    • What is Brutalist Architecture?URL

      
      
    • 
      

      Self-directed study to complete between now and next Tuesday:
      

      Create sketches, capture photographs, collect research of buildings and architecture.
      Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion.
      Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      

      
      

      
      
  • 
    
    • 
      Aims and Outcomes:

      
      
      

      To have gathered, collated, presented and annotated visuals and experiments about architecture.

      To have gained insight, understanding and experience of how the work of others in a different creative specialism can be a direct or in-direct influence.

      To have discussed the reasons for annotating work and the best methods for doing this, in order to develop and extend the abilities and processes required to do it successfully.

      
      

      
      
    • The Tate Modern Art Gallery in LondonURL

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must produce written explanations of theirSketchbook development work by annotating it in a clear and legible manner.

      2. All students should explore a diverse range of specialist media, techniques and processes by investigating the possibilities of all ideas and concepts. This should also be proved by annotating their work.

      3. All students should develop and extend their skills and abilities by trying different techniques. This should also be proved by annotating their work.

      4. All students could push themselves out of their comfort zones by being independent, confident, and resilient in order to achieve success.

      
      
    • Tate Modern: new architectural additionURL

      
      
    • Self-directed study to complete between now and next Tuesday:

      Create sketches, capture photographs, collect research of buildings and architecture.
      Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion.
      Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      
    • International Brutalist ArchitectureURL

      
      
  • 
  • 
    
    

    • The new World Trade CenterURL

      
      
    • 
      

      Aims and Outcomes:

      
      
      

      To have generated some final architecture visual recordings using primary or secondary sources.

      To have taken part in a whole group exercise in which everyone plays a part in everyone else's learning.

      To have worked with your peers to discover the best methods of digital image manipulation.

      To have begun to create an architectural poster using Adobe Photoshop.

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must select and digitally capture (scan or photograph) 3-4 pieces of their own work to make their individual posters.

      2. All students must begin to construct a poster using Adobe Photoshop manipulation and adjustment methods and techniques.

      3. All students should Include both hand generated images and digitally generated images.

      4. All students could evaluate the project in an individual, thorough and self-reflective manner. 

      
      
    • 
      

      Self-directed study to complete between now and next Tuesday:
      

      Create sketches, capture photographs, collect research of buildings and architecture.
      Make handwritten notes about your work (annotations) to describe what you have done and to evaluate how well the images look in your opinion.
      Make handwritten notes about the work of other people (annotations) to describe why you have selected the images and to say why you like it.

      
      
  • 
    

    • Aims and Outcomes:

      
      
      

      To have used discussion, peer advice, action planning, SMART targets and graphic organizers to plan and carry out a range of activities which help to meet a project deadline.

      To have taken part in a whole group exercise in which everyone plays a part in everyone else's learning.

      To have worked with your peers to discover the best methods of digital image manipulation.

      To have finished an architectural poster using Adobe Photoshop.

      To have printed a poster at A3 and mounted it on A2 card.

      
      
    • How to create a Blueprint style image in PhotoshopURL

      
      
    • 
      

      Learning Objectives for this session:

      1. All students must construct a poster using Adobe Photoshop.

      2. All students should Include both hand generated images and digitally generated images.

      3. All students could print their poster at A3 and mount it onto A2 card.

      4. All students could evaluate the project in an individual, thorough and self-reflective manner. 
    • http://www.bing.com/videos/search?q=sketching+architecture&adlt=strict&view=detail&mid=9D85A81EA350060C27C09D85A81EA350060C27C0&FORM=VRDGAR

      
      

      https://helpx.adobe.com/indesign/how-to/get-started-indesign.html?playlist=/ccx/v1/collection/product/creative-cloud/segment/designer/explevel/beginner/applaunch/orientation/collection.ccx.js?ref=helpx.adobe.com

      
      

      
      

      https://helpx.adobe.com/indesign/how-to/adding-text-overview.html

      
      

      
      

      https://helpx.adobe.com/indesign/how-to/text-formatting-overview.html

      
      

      https://www.pinterest.co.uk/RedfieldMedia/cristiana-couceiro/
    •