Mobile social media marketing

Types of social media on a mobile device

• social networks
• video channels
• audio channels 
• applications

 Know unique aspects of mobile marketing

1.1 describe unique aspects of mobile devices

1.2 describe opportunities for mobile marketing arising from technological developments

1.3 describe the limitations of mobile technologies for mobile marketing


Unique aspects
1.1a) Personal single user
1.1b) primary means of communication
1.1c) emotional attachment by user
1.1d) all pervasive
1.1e) personal space
1.1f) close integration of social media
1.1g) retail and communication
1.1h) mobile

Technological developments
1.2a) GPS processors
1.2b) near field communications
1.2c) camera
1.2d) QR codes
1.2e) maps
1.2f) apps
1.2g) mobile sites
1.2h) network speeds

Opportunities
1.2i) Retail
1.2j) promotion
1.2k) obtain information on user
1.2l) payment systems
1.2m) loyalty systems
1.2n) communication

Mobile technologies
1.3a) Hardware
1.3b) software
1.3c) connection
1.3d) accessibility
1.3e) acquiring analytics and metrics

 Understand mobile marketing communications


2.1 compare apps with websites

2.2 describe examples of different types of apps

2.3 propose how app technological developments can be exploited for mobile marketing

2.4 describe the challenges of developing websites for mobile marketing

2.5 describe methods for optimising websites for mobile marketing


Types of apps
2.2a) Branded
2.2b) retail
2.2c) location software
2.2d) social media
2.2e) games

Technological developments
2.3a) Near field communications
2.3b) camera
2.3c) QR codes
2.3d) maps
2.3e) apps
2.3f) mobile sites
2.3g) responsive design technologies

Challenges
2.4a) screen size
2.4b) connection
2.4c) software compatibility
2.4d) user attitude
2.4e) time


Methods
2.5a) responsive design
2.5b) html5
2.5c) media queries


 Understand the use of location aware apps for business


3.1 describe uses of different types of location aware apps for mobile marketing

3.2 outline ethical implications of location aware apps

3.3 describe how location aware apps target consumers

3.4 propose the use of location aware apps for mobile marketing


Location aware applications
3.1a) Geo-marketing vouchers
3.1b) games
3.1c) social media
3.1d) search
3.1e) maps

Ethical
3.2a) Privacy
3.2b) use of information
3.2c) security