Create Visual Designs

Be able to clarify the visual design requirements for a brief

1.1. Define the target user and audience

Who are you designing for?
Describe the client including age, job,gender, interests, who are they?
Who will be viewing your design?
The audience could be prospective Employers.

1.2. Identify factors that may determine or affect visual design concepts, including the design techniques.

1.3. Research products, designs, images, artwork and other creative work that may inspire design ideas

Be able to generate a range of visual design ideas to meet the brief

2.1. Experiment with imaging techniques to create required visual design

• Scanning
• Photography
• Sketching
• Working on a tablet
• Colour
• Tone
• Shadows
• Fonts
• Line Quality
• Size and Orientation
• Shape and Form
• Use of Vectors
• Alignment
• Layout
• Spacing
• Balance
• File format

Which program to do you you use to Design in? Indesign, Illustrator, Corel and photoshop

2.2. Explore a range of typographical and visual design elements to create designs

Sans serif and serif fonts being placed together to create interesting design concepts

2.3. Generate a range of visual design ideas that are technically feasible, meet the brief and provide creative solutions

3. Select the final design concept for client approval

3.1. Evaluate initial design ideas and specifications against findings

This analysis stage helps evaluating the idea based on the four SWOT factors such as questions to analyze idea’s strengths:

What are the idea’s advantages?
What can the idea be successful in?
What are the current existing idea resources?
How others may see the strength of the idea?

Questions to analyze the idea’s weaknesses:
How can the idea can be improved?
What does the idea lack in term of experience, team and resources?
What can prevent the idea from success?
How do others see the idea in terms of weaknesses?

Questions to analyze the idea’s opportunities:
What opportunities does the idea have in the market?
How the company can help the idea to succeed?

Questions to analyze the idea’s threats:
What are the obstacles that face the idea?
Do the idea weaknesses represent any thread to its success?
What are the financial problem that may face the idea?

3.2. Secure agreement with the relevant people on the final design concept

3.3. Ensure the selected final design technique meets the requirements of the brief

4. Develop the design using agreed concepts and techniques

4.1. Produce the design in the format agreed with the client

4.2. Review the design to ensure it meets the design brief and technical specifications and Undertake any modifications if necessary