30-best-font-downloads-for-designers

https://justcreative.com/2008/03/02/30-best-font-downloads-for-designers/

30 Fonts To Last A Life Time

—
Here are 30 of the Best Fonts / Typefaces that every designer must / should own sorted by alphabetical order. There are 15 seriffonts and 15 sans-serif fonts. These fonts will last you your whole career!

A brief description of what each font is best suited for is provided however are not limited to this.

There are some top free cool fontsthat are downloadable in this collection and some that come with your operating system… the others are not so free but they sure will help you improve your typography! They include original PC, Mac and Truetype fonts.

You may also be interested in How To Choose A Font or the Top 5 Typography Resources of all time. Also don’t forget to subscribe!

15 Serif Fonts

What does serif mean?

1. Adobe Caslon

Magazines, journals, text books, corporate communication.

2. Adobe Garamond

Textbooks and magazines

3. Bembo

Posters, packaging, textbooks.

4. Bodoni

Headlines, text, logos. (I couldn’t get big preview for this font.)

5. Clarendon

Dictionaries and headlines.

6. Courier

Tabular materials, technical documentation, word processing.

7. Excelsior

Newsletters, Reports, Proposals.

8. Lucida

Low resolution printing, small point sizes, reversed out half tones.

9. Minion

Limited edition books, newsletters, packaging.

10. Perpetua

For displays with fine lettering, long pages of text, chiseled text.

11. Sabon

Books and corporate communication.

12. Stempel Schneidler

For displays and fine publications that need a legible text type.

13. Times New Roman

Newspapers, magazines, corporate communication.

14. Trajan

Books, magazines, posters, billboards, anything to do with the ages or religion.

15. Walbaum

Magazines, journals, text books, corporate communication.

---

UNLIMITED DOWNLOADS:400,000+ Fonts & Design Assets

All the Fonts you need and many other design elements, are available for a monthly subscription by subscribing to Envato Elements. The subscription costs $29 per month and gives you unlimited access to a massive and growing library of400,000+ items that can be downloaded as often as you need (stock photos too)!

---

15 Sans-Serif Fonts

What does sans-serif mean?

1. Akzidenz Grotesk

Large Signage, all purpose for print media.

2. Avenir

For books with large amounts of text

3. Bell Centennial

For listings and very poor printing conditions.

4. Bell Gothic

For very small amounts of text that contains large amounts of information.

5. DIN

For signage, posters and displays.

6. Franklin Gothic

Newspapers and where available space is limited.

7. Frutiger

Large signage, all purpose font for print media.

8. Futura

Large displays, small text in books.

9. Gill Sans

Signage, all purpose font for print media.

10. Helvetica

Large or small text, all purpose type figure.

11. Meta

Text, number, especially corporate communication.

12. Myriad

Large displays, all purpose media.

13. Trade Gothic

Newspapers and classified ads, advertising, multimedia.

14. Univers

Packaging, signage, text books.

15. Vag Rounded

Instruction manuals and print advertising.

Source: From the book “30 Essential Typefaces for a Lifetime” by Imin Pao and Joshya Berger. A history of typography is also found in this book as well as more information on each font and the designer.

To buy most of the fonts above I would recommend MyFontshowever you must shop around!

Don’t forget to subscribe to this blog so you don’t miss out on future posts!

What are your favourite 3 fonts? Any fonts that should or shouldn’t be here?

Sent from my iPhone

Design resources

https://justcreative.com/featured-articles/

2018 Logo Design Trends & Inspiration

https://justcreative.com/2018/05/29/2018-logo-design-trends-inspiration-gallery/

2018 Logo Design Trends & Inspiration

The official 2018 logo trends reporthas just been released by Bill Gardner of LogoLounge.

(It officially launches tomorrow, but Bill sent me over an early copy to share with you guys!)

This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.

2018 Logo Trend Report Summary

• Clean, modern aesthetics are moving toward curvy retro designs
• Expressive serifs are coming into vogue 
• Nostalgic elements are being brought forward with contemporary aesthetics
• There’s greater intensity on color ranges due to digital screens
• Gradients are now being recognized as colors 

Remember, as Bill says:

The key takeaway from this report is not to imitate, but to find a way to push these ideas forward and make them your own.”

• Tweet these 2018 Logo Trends
• Find Pinterest pins below

Past Logo Design Trend Reports:

• Logo Lounge: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010
• Discussion on Just Creative:2017 | 2016 | 2015 | 2014 |  2013 | 2011 | 2010 | 2009

What are the Logo Trends of 2018?

Here is a summary of the top 15 logo trends of 2018.

1. Tumbled Logos 
2. Parallelograms 
3. Outlines 
4. Modern Religion 
5. Neo Vintage 
6. Black & White Hipster 
7. Established Trademarks 
8. Blurple 
9. Gold 
10. Fatty Fade 
11. Linear Fade 
12. Field Lines 
13. Cut 
14. Serif Redux 
15. Punctuation 

Further explanations are provided below.

Tumbled Logos

Over-amplifying & over-easing the effect of rounded corners.

Parallelogram Logos

Solutions that signal “up and to the right”, often with the shape of a rectangle (parallelogram).

Outlined Logos

Similar to classic sport team logos, an outline is added to the logo. It can make an unremarkable logo capture additional attention.

Modern Religion Logos

Rich symbolism displayed with multiple symbols, often giving a cult like feel.

Neo Vintage Logos

The new vintage… nostalgic logos. Often type is placed over the top of a supporting image.

Black & White Hipster Logos

A matured version of the recent classic hipster badges using traditional elements, displayed in a counter-traditional way.

EST TRD MRK Logos

Creating faux heritage through balanced design. EST. 2018? Yup.

Blurple

Is it blue or is it purple? No, it’s somewhere in between. That’s a blurple gradient. This trend explores new & less traditional colour spectrums.

Gold Logos

Faux gold created by metallic, flat or gradient tones. Often used to communicate prestige, elegance, and sophistication.

Fatty Fade Trend

Combining the past and present with a contemporary aesthetic, often with fat lines.

Linear Fade Trend

Striped lines and channels.

Field Lines Logo Trend

Thick consistently girthed lines, reminiscent of the golden era of logos. Works well on small or large applications.

Cut Logo Design Trend

Cutting letter forms for stylistic gesture and disruption.

Serif Redux

Bringing back warmth, humanity and charm with serifs, to counter the soulless sans-serif of late.

Punctuation Logo Trend

Commas, periods, colons, all used to send a certain message.

—

Pin These Logo Trends to Pinterest

A shout out to Bill Gardner & LogoLounge!

A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 250,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series. For more information, visit their join page.

Learn Logo Design & Adobe Illustrator

Learn logo design & Adobe Illustrator with the Logo Design Masterclass on Udemy. I reviewed the course in detail here. Get the course for just $12-$20 (usually $199) using this special promotion link! That’s 90% off!

Do you have any further logo design trends or inspiration to add?

Sent from my iPhone

Historical beginnings of famous logo design

http://www.logoorange.com/logodesign-A.php

Adidas Logo Design & Identity

Logo Design History - Famous Brands Glossary

Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The "Trefoil" was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products. Examples of products featuring the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidasbranding identity. It has become synonymous with Adidas and its dedication to producing high-quality athletic products to help athletes perform better.

free logo download eps

Adobe Logo Design

Adobe's triangular abstract A is widely known today. In December 1982, Adobe Systems was formed by Chuck Geschke and John Warnock who were trying to start up a new company. The two forty-something men were confident in the software language they developed and its natural applications. The programing language became known as PostScript and featured several innovations. Communications between printer and PC no longer needed a hotchpotch of specialized application protocols and drivers but one software language only. Also the language could describe both graphics and text on one page. Graphic designer Marva Warnock designed the company's first identity. The stylization of the A is carried through all glyphs in a rather accomplished and aware way. The original logo also offers a glance of what the future logo would look like. The new stylized A logo sets an example of how a company extends and respects its own graphic history.

free logo download eps

AEG logo design

AEG - When Peter Behrens (1868-1940) became the Artistic Director of the business in 1907, it heralded a new dawn of product devices and a new day in marketing and advertising. Within a very short space of time, Behrens began to formulate and implement a new standardised appearance for the branding that was associated with the products across a variety of media including letterheads, packaging, posters and folders. Further on in his career, Behrens also set out the style for a whole range of infrastructure and company assets, including but not limited to manufacturing and production facilities, sales showrooms, the residences of workers and also continued on with his commitment to branding across catalogues and product price lists amongst other things. During his employment with AEG right up until 1914, Behrens became a leader in branding and marketing industrial consumables for the mass market like never before. The sheer numbers of new and innovative products made it economical for the average person to purchase and for the company to produce at an economic and affordable price. In line with the constantly changing nature of the business, the initial hexagonal form of the logo design was also temporary and only lasted until 1908.

free logo download eps

Alfa Romeo Corporate Brand Identity

This logo is the official branding of the Anonima Lombarda Fabbrica Automobili, which is designed to directly represent the family coat of arms of the Visconti, one of the most influential and respected families out of Milan.

free logo download eps

Allianz logo

This is the Logo of the largest European insurance company, Alliance 0, which has been in business since 1890. This company uses its logo as a coat of arms. In 1923 the logo was developed into a graphical representation of the coat of arms, and later it was further designed into three simple lines which represented the birds in the same way.

American Broadcasting Company

Paul Rand 's 1965 redesign of the trademark for the American Broadcasting Company reduced the information to its simple essence while achieving a memorable and unique image. The continuing legacy of the Bauhaus and Herbert Bayer's universal alphabet informs this trademark, in which each letterform is reduced to its most elemental configuration.

Animal Planet: New Logo

The Animal Planet channel recently revised its logo in order to match their new programs that now carry wild themes. The Discovery-owned channel decided to eliminate the globe and the elephant, replacing them with the "animalistic boldness" of a new identity. The new logo made its debut on February 3, 2008 during the channel's popular "Puppy Bowl". The new "jungle-like" design uses three shades of green to create the channel’s name in different size fonts. A new tagline - "Same planet, different world" was added to reflect the changes. The intention of the makeover was to attract more adult viewers with television shows that emphasize animals’ feral nature – a theme that blends in with the Channel's animal orientation. The network also talked about presenting animals peeking from the letters but this has not yet materialized. Many members of the logo design community were very disappointed and believed that the new design was a good intention gone wrong. The new identity was developed by London screen specialist Dunning Eley Jones with other UK-based companies - Lipsync, Duke and Milton Mordue. The consultancy's task was to create a look that expressed the network's values: playful, instinctive, emotional, immersive and entertaining. DEJ is also known for having created the identity of the new Military Channel. 

Apollinaris corporate logo

A year after water was found in 1852 under one of the vineyards in Neuenahr Ahrweiler in the Ahrtal, and a Mineral Water Spring was uncovered, the company began to promote and sell the water under the brand of the name of Italian bishop Apollinaris (of Raveanna in Italy). When the business set up a subsidiary in England in 1892, the business operations then began to move with a primary focus to Great Britain, and hence, this is where the new logo was developed. This logo represents the company's reputation and recognition for excellence and quality and in some senses acts as a quality seal.

Apple Logo Design

Based on its company name, they selected an apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a "bite mark" to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.

free logo download eps

Audi logo design

It is believed that the use of the four rings logo is most likely to generate back to the date of Claus Detlof of Oertzen, who described the idea as being something related to Olympia and the Olympiad which fuses the coming together of groups. This is in line with the coming together of the four Audi companies - AUDI, DKW, Horch and Wanderer.

free logo download eps

Sent from my iPhone

Branding, Identity & Logo Design Explained

https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussionon the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceivedemotional corporate image as a whole.
What is identity? – The visual aspectsthat form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

To explain this in more detail, let’s start at the top – the brand.

What is branding?

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

For a more thorough understanding of branding, in simple terms, I recommendWally Olin’s: The Brand Handbookwhich I quote is “an essential, easy-reference guide to brilliant branding”.

What is identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

• A Logo (The symbol of the entire identity & brand) 
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design) 
• Messages & Actions (Messages conveyed via indirect or direct modes of communication)
• Other Communication (Audio, smell, touch, etc.) 
• Anything visual that represents the business. 

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

What is a logo?

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logomeans is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

Summary:

Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.

How would you summarise brand, identity and logo design? Comments and thoughts are welcome, as always.

Logo Design Resources:

• What makes a good logo?
• How to design a logo – 5 vital tips
• Ultimate list of logo design resources
• How to choose a logo designer

Photos by Taylorkoa22, Ronaldo F Cabuhat, Bloomberg News

Sent from my iPhone