Designing for the User 

Description:

Learn how to create products that meet user need and are inclusive. Designers explain how they determine their market, consider values and needs, use ergonomic and anthropometric data and respond to challenges of demographic change and inclusive design.

Designing Packaging

Description:

Almost all things that we buy come in some form of packaging. It has to be appealing to the customer and economic to make. This film shows examples of familiar products and all the design stages the packaging goes through to enable the product to reach the shelf for consumer purchase. An interesting and informative film that clearly shows the psychological issues raised when designing the most suitable packaging for the product and the customer in mind

Elements & Principles of Design 

Description:

This program outlines: figure-ground, balance, contrast, cropping, hierarchy, scale, proportion and pattern. It helps to prepare students to engage with their own visual design projects.

Visual Design 

Description:

Stuart Arden, Head of Interior Design, Qld Univerity of Technology presents the visual elements of design, line form, light, colour, texture and space. The ordering principles of scale, diversity, proportion, dominance, balance, rhythm, unity and order are explored. Using various media in black and white and colour, the development and implementation of design is demonstrated.

Design For Life  

Description:

Philippe Starck invites 12 hopefuls to a school of design he has set up.

Designing, Manufacturing and Evaluating a Product 

Description:

This programme takes a careful look into the steps and processes involved in the Design and Technology course. It poses problems and actively identifies needs; gathers information and building knowledge about the nature of needs, wants opportunities and areas for improvement and best routes towards designing a solution; develops and uses design and technology skills knowledge of processes etc; assesses the outcomes of design and technology processes, and the resulting products in relation to environmental, social and economic factors.

Inspirational Design

Description:

This programme asks students to think about the elements of good design.We meet the designer of the Mclaren F1, known as the best super-car in the world. We see the use of carbon fibre, and other composite materials, and the application of ergonomics.

Marketing Mess-ups part 2

Business Nightmares With Evan Davis: 2/3 Marketing Mess-ups 

Description:

Marketing Mess-ups: With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

The Marketing Mix at Tesco

Description:

Tesco is everywhere. And now it sells everything - from mince to mortgages. A loyalty card and Prunella Scales are two of the jewels in the promotional campaign which has helped it gain market dominance. Tesco portrays itself as good value - but are its products really all that cheap? And is its "computers for school" scheme just a promotional gimmick? Tesco has enormous power - over people's diets, over its suppliers and over our environment. But does it use this power for good - or bad?