Marketing Mess-ups part 2

Business Nightmares With Evan Davis: 2/3 Marketing Mess-ups 

Description:

Marketing Mess-ups: With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

The Marketing Mix at Tesco

Description:

Tesco is everywhere. And now it sells everything - from mince to mortgages. A loyalty card and Prunella Scales are two of the jewels in the promotional campaign which has helped it gain market dominance. Tesco portrays itself as good value - but are its products really all that cheap? And is its "computers for school" scheme just a promotional gimmick? Tesco has enormous power - over people's diets, over its suppliers and over our environment. But does it use this power for good - or bad?

The New Web of Marketing 

Description:

This program examines how the world of Marketing is undergoing rapid changes thanks to the evolution of the World Wide Web.

Marketing Mess-ups

 

Description:

In 'Marketing Mess-ups', we explore how some marketing and publicity drives turned into commercial catastrophes. Soft drink Sunny Delight had one of the most successful British product launches ever. But it suffered a sensational fall from grace when its makers were accused of giving the impression that the product was healthier than it really was. We also explore the fundamental business lesson of not insulting your customer, as jewellery retailer Gerald Ratner famously did. And we also dissect Apple's awkward public handling of a defect in its iPhone 4. This is an illuminating look at the importance of good marketing - and just how disastrous bad marketing can be.

Designing Toys - The design process at work 

Description:

Filmed in Australia, Britain and Canada, this program provides an informative and entertaining account of how toys are designed, manufactured and marketed. Toys featured include a toy oven, a model racing car, bath toys, puppets and simple wooden toys. Designers and manufacturers discuss how they manage the process from design brief to prototype testing, modification and marketing.

Rip Curl: Designing and Marketing Wetsuits 

Description:

This program takes us to Australia's surf capital, Torquay, to see how Rip Curl designs, manufactures and markets its range of wetsuits and accessories.

Computer Aided Design

Description:

Through the use of two inspirational examples, this programme will encourage and enable students to incorporate CAD into their own design projects. The first case study follows the Starchaser team as they use CAD in an attempt to become the first privately funded initiative to launch three people into space. Using the development of paintball markers, the second case study shows how CAD and CAM combine to produce cost-effective, tailor-made products.

Manufacturing and the Product Cycle: A Case Study of Moran Furniture 

Description:

In this programme, Moran Furniture explain the stages in their product cycle - the process that creates their award-winning sofas.

Smart Graphic Products

Smart Graphic Products
Description:

This program examines the properties, characteristics and applications of some of the smart materials used in the graphics industry. Case studies include labels and packaging that use thermochromic inks, emergency and safety signage that incorporate phosphorescent and fluorescent paints and inks, and photochromic dyes that are used for anti-counterfeiting measures and reactive glasses.