The Creative Apprentice

Orthographic Drawing An  orthographic drawing  is a method that allows someone to represent a three-dimensional object on a two-dimensiona...

Consumer research shows that one-time customers can become loyal brand fans as a result of interacting with a business on social media. As ...

1. Don’t just track link clicks, track click-through with bounce rate If you share original content to social media, you’re probably alre...

Once you have found out where your target audience lives on social media, and  set up social media profiles  on the chosen networks, congra...

A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media u...

Creating Social Media Goals The importance of goal-setting cannot be understated—and social media goals are no different. But how to actu...

Measuring the return on your social media investment is no longer optional. To secure executive buy-in for social marketing strategies—an...